Helen Thompson Media’s ROI-Based Media Investing is a game-changing business growth strategy that uses real-time metrics across all media to optimize the returns of marketing dollars. 

HTM Culture


I give myself and everything I commit to 100% until I succeed.  I am committed to the Vision, Mission, Culture and success of HTM, its current and future team, and its clients at all times.


I am truly responsible for my actions and outcomes and own everything that takes place in my work and my life.  I am accountable for my results and I know that for things to change, first I must change.


I always speak the truth.  What I promise is what I deliver.  I only ever make agreements with myself and others that I am willing and intend to keep.  I communicate potential broken agreements at the first opportunity and I clear up all broken agreements immediately.


Good enough isn’t. I always deliver products and services of exceptional quality all involved for the long term. I look for ways to do more with less and stay on a path of constant and never ending improvement and innovation.

Average Media Consumption (Minutes Per Day)

Industries HTM Specializes In


Marketing in this industry has become HTM’s fastest growing segment. Our team has predictive modeling that allows our clients to know what advertising sources are performing the best. From a cost per lead all the way to revenue by advertising source, our clients know exactly what is happening with the marketing dollars at all times.

Higher Education

HTM has a rich history in the education space. Our knowledge in educational marketing ranges from two-year colleges to four-year universities to powerhouse trade schools. This is another industry where HTMs predictive modeling comes into play. Our clients know exactly what advertising sources are working and how much revenue is generated from these media outlets. This allows us to perform at the highest level for our education clients.


Our banking experience includes a full range of credit unions and banks. From boutique banking to the largest credit unions, HTM has the knowledge, experience and ‘know how’ to connect customers to their different banking needs.


Our first client in 1989 was Ford Dealership Jordan Ford. Originally a leader in the one price model, HTM has helped the company evolve over the years. We know how to keep dealerships ranking on the top of the leaderboard among their peers while keeping gross profits at a maximum.

Food Services

Since the inception of the company, HTM has represented some of the top brands in the industry. From national chains like Jack-in-the-Box and Papa John’s Pizza to newer regional powerhouses like Bush’s Chicken, HTM’s understanding of driving bottom line revenue in this industry is one of our greatest strengths.


HTM has been fortunate to work with the top non-profit groups in South Texas. Through our work with Goodwill, United Way and the Valero Texas Open, HTM has helped raise millions of dollars and has positively affected thousands of lives in South Texas. It is safe to say the we understand the challenges of non-profit organizations and how to educate the public on their importance.

Home Services

Through predictive modeling, our home services clients, another one of HTM’s fastest growing segments, know what advertising sources are performing the best. From the cost per lead to revenue by advertising source, our clients know exactly what is making them the most money.


Using advanced analytics from our media analysis platform, we let the data lead us in our decision-making process. Brands such as Planet Fitness, Brake Check, La Familia Insurance, Fred Loya Insurance, Valero and Corner Stores have allowed HTM to stay on the forefront marketing in this category.


Message Delivery Assessment (MDA)

HTM is a data driven shop. Our proprietary MDA Software lets us track digital and traditional advertising in real-time. We evaluate and make immediate changes based on attributions from this data.  Just think how efficient your marketing would be if you knew exactly how each of your lead sources was performing in real-time.

Media Muscle

Having some of the largest spending advertisers in the state, and being in business in Texas since 1989, has allowed us to garner personal relationships with station owners and general managers, all the way down to traffic managers and production assistants. This all leads to bottom of the barrel rates, added value, opportunistic buys, and provides your company unique advantages to help bolster growth.


According to Ad Age, the industry average for an agency’s client retention is 3.2 years. HTM’s average is over 10 years.  Your business’s exclusive agency executives provide you with the comfort of dependability, clear communication, and an approach that breathes new meaning into your marketing and advertising efforts.

Operational Support

Additional support in the form of operational consulting, growth strategy development, primary research, 3rd party data and mystery shopping, can be provided to help you achieve your goals.


With HTM’s proprietary KPI dashboard, you will know in real-time, how your advertising is performing based on predetermined metrics that are unique to your company.


The relationships HTM has developed over the past 30 years at the local, regional, and national levels, provide your company unique advantages to help bolster growth.

Companies We Have Worked With

From Fortune 500 companies to those that started right here in San Antonio, our clients include national, regional and local industry leaders.



10210 N. Central Expressway Suite #125
Dallas, TX 78231


8035 Broadway
San Antonio, TX 78209