Our Experience

Challenge

In a highly competitive marketplace, Jordan Ford struggled to keep one of the top positions in new car sales in the marketplace.

Insight

Although they had slipped in the marketplace, Jordan Ford’s average cost to sell a vehicle was still well below their competition, due to a strong reputation and loyal customer base. Through an internal marketing workshop and audit of technology, we found that the dealership had several areas that they could improve upon to get them back in the top positions. One of those being marketing. Jordan Ford was one of the first dealerships in the country to utilize a no-haggle one price shopping experience, but they had got away from advertising that messaging they had hung there hat on for so many years.

Idea

We re-introduced messaging that centered around menu pricing while reinforcing the Jordan Ford brand. We updated there marketing plan to include very relevant and targeted media. The plan included a great grassroots sponsorship that tied into social media and overall interaction with the Jordan Ford brand. A more video centric campaign was introduced to compliment the TV buys. This included streaming TV platforms, YouTube and in app Video initiatives. Internally, Jordan Ford worked on several areas to make sure everything aligned with advertising efforts.

Impact

Jordan Ford has now started the trend back in the right direction. They have seen increases in vehicle sales, improvement in prospective customer service and a very high engagement rate which led them to reclaim the title of being the number one volume Ford dealer in San Antonio, all while keeping gross revenue high.

Challenge

Slimedica needed help developing a marketing strategy that focused on increasing lead generation, while decreasing the cost per lead and procedure.

Insight

Slimedica offered a wide range services, it was determined that longer form advertising would be ideal for educating consumers, since traditional commercials would not allow for the delivery of such a large amount of information.

Idea

Through the use of live interviews on the four-major lifestyle shows in San Antonio, Slimedica was able to provide detailed information about their products and services, in a focused, strategic manner which helped educate prospective customers. The feedback on the shows where so positive that Slimedica maxed out the allowable number of live interviews the stations would allow. We then introduced long form TV spots in an interview format. The spots were recorded with local news talent to give a true interview look and feel. The spots where then played adjacent to news programing continuing the feeling of integrated TV content.

Impact

Lead volume increased to record levels, previously unproductive marketing dollars were reallocated which significantly improved the overall cost per lead and cost per surgery.

These unique approaches led to a lead volume that had never been seen before at the clinic.† The level of efficiency we achieved also enabled us to increase Slimedicaís business as well as increase marketing efforts all while lowering the overall cost of marketing as a whole.

Challenge

MMG needed help developing a marketing strategy that focused on decreasing the cost per lead, per to acquire a new customer and at the same time, increase each transaction.

Insight

MMG is an all-male clinic focused on helping men’s health. It was determined that utilizing regional celebrities on longer form advertising would be ideal for educating consumers. These male celebrities have loyal followers and it allowed MMG to gain instant credibility with their viewers.

Idea

MMG used live interviews to provide detailed information about men’s health and how they could help the overall journey of every man. They allowed MMG to inform, educate and empower prospective male customers. The feedback on the shows where so positive that MMG maxed out the allowable number of live interviews. We then introduced long form TV spots in an interview format. The spots were recorded with local news talent to give a true interview look and feel. The spots where then played adjacent to news programing continuing the feeling of integrated TV content.

Impact

All the initial goals where meet with an overwhelming decrease in the cost per lead and cost to acquire a new customer. The ROI on the marketing dollars where better than ever seen before. The clinic continues to see double digit revenue growth since the time HTM started working on the business.

Challenge

Bush’s Chicken wanted to increase the number of locations in one of the most competitive categories in the country.

Insight

The only marketing efforts Bush’s Chicken had done were minimal amounts of radio.  Additionally, social media marketing was becoming a necessity to marketing strategies in the QSR industry and Bush’s Chicken had no social media presence.

Idea

Facebook, Instagram, and Twitter pages were all developed, and used to promote unique messages, specials, and events.  Sports figures, country music artists and celebrities were utilized to help with brand promotion and the growth of their social media base, and the use of strategically placed billboards contributed to a growth in brand awareness and over all net revenue.

Impact

Bush’s Chicken grew from 5 locations to  over 25 locations in Texas and Phoenix.

Challenge

Rockport-Fulton had become one of the top coastal destinations in the country prior to the devastating Hurricane that had a direct hit on the town on August 25, 2017. The Hurricane was the costliest hurricane ever recorded on record and had a profound impact on Rockport-Fulton.

Insight

The state of Texas came up with grants and marketing programs specifically to raise money for marketing efforts for Rockport-Fulton. These funds were to be used specially to come up with a marketing plan that shed a positive light into Rockport-Fulton as the great coastal destination that it was and is.

Idea

We partnered with a seasonal resident and business owner to come up with new post Hurricane messaging. We were able to secure country music artist George Strait (who also has a home in Rockport-Fulton) as a spokesperson for the community at no-charge. He also allowed us unlimited tights to his hit song “Back to Being Me”. A campaign was built around that song and a progressive media plan was put into action. We negotiated and secured top social media influencers in the state and around the country. We implemented a strong digital layer and plastered the entire state of Texas with billboards.

Impact

Rockport is “Back to Being Me”. In 2018 it was voted as the best coastal town in Texas by USA today and in 2019 it came in 2nd place as the best small coastal town in the Country. Travels are fleeing back to the coastal town which is coming back stronger than ever before.

Challenge

The Texas Region of Taymax clubs was underperforming and struggling prior to 2015.

Insight

HTM was hired at that time as part of the strategy to turn these clubs around.

Idea

There was no “Big Idea” here. What we found is that the media mix was missing the mark. Media was spread way to thin in several areas having a negative impact on the ROI. The overall media plan was reworked based on the most efficient Cost Per Point daypart in each of the given markets. This allowed Planet Fitness’s advertising dollars to go further than they ever had before. Planet Fitness was not in the highest rated or most high-profile programming in each of the given markets, but the media buys were fine tuned to be efficient above anything else. We required the client to stick with the regiment for the entire quarter so they could start to see the effects of a well thought-out and media plan.

Impact

The Texas Region of Taymax clubs (even mature clubs) consistently delivers double digit growth every year and is the best performing region out of all of the Taymax Planet Fitness portfolio regions. The Laredo, TX locations that opened in 2019 was one of the most successful grand openings in Planet Fitness’s History.