Welcome to The Vault
Unlock industry insights, expert tips, and powerful marketing resources inside The Vault — Helen Thompson Media’s blog and resource guide. Whether you’re looking to sharpen your digital strategy or stay ahead of advertising trends, this is your go-to destination for fresh ideas and proven tactics that drive results.
What’s New & What’s Next
The Toolkit
Stay in the know with monthly updates from the HTM team. From emerging media trends to standout client wins and real-world case studies, this is where we unpack what’s happening now—and what’s coming around the corner.
Your quarterly drop of actionable resources, built for modern advertisers. Whether you’re exploring the power of CTV, refining your social strategy, or optimizing broadcast buys, these guides are designed to give you a smarter edge, platform by platform.
December 2025 | Hiring the right candidate starts long before resumes hit your inbox. Learn why clear, thoughtful job descriptions are just as critical to recruiting success as the resumes you review.
November 2025 | HTM shares about the importance of gratitude, celebrating meaningful relationships, and appreciating both the big and small blessings in life. Tasty Thanksgiving recipes included!
October 2025 | AI is changing the way users search and how ads appear. Learn how automation, search intent, and content strategy can help your brand stay visible in an AI-driven search world.
September 2025 | CTR benchmarks set the bar, but they don’t set the limits—discover how authentic content and AI optimization are helping advertisers outperform the competition.
August 2025 | Want to scale smarter in 2025? 🚀 The secret isn’t choosing between UGC or influencer content—it’s combining both for authenticity, authority, and next-level performance.
July 2025 | Learn how home service providers and auto dealers are using strategic advertising to stay ahead of tariff-driven price shifts, lead volatility, and local competition in 2025.
June 2025 | HTM unpacks how AI is advancing media agencies, attribution, and advertising in 2025. See how AI is helping us deliver smarter targeting and better performance tracking for our clients.
The Toolkit
Your quarterly drop of actionable resources, built for modern advertisers. Whether you’re exploring the power of CTV, refining your social strategy, or optimizing broadcast buys, these guides are designed to give you a smarter edge, platform by platform.