In 2025, AI isn’t just a trend, it’s become a foundational tool. We’ve seen artificial intelligence move beyond buzz to become a core driver of smart, scalable strategies and attribution. How are you applying AI across media strategies, streaming TV and attribution? 

How AI Is Elevating Streaming TV and Audio Advertising 

AI is making streaming TV and audio ads smarter and more targeted than ever. Media platforms like Hulu, Paramount+, YouTube TV, Spotify and Pandora are integrating advanced targeting to ensure that the right message gets in front of the right people at the right time with measurable results, all powered by AI. 

Here are some of the ways AI is improving streaming performance: 

• Smarter audience targeting: AI analyzes viewing and listening behavior across platforms to identify high-intent audiences that are more likely to engage with your brand. 

• Efficient creative production: From generating ad scripts to producing voiceovers and visuals, AI streamlines the creative process while maintaining brand consistency. 

• Real-time campaign optimization: AI adjusts targeting, bidding, and creative elements mid-campaign to improve performance and maximize return on ad spend. 

We help clients use AI to reach the right audience, deliver stronger campaigns, and get more out of every ad dollar on top streaming platforms. With AI, we’re helping brands increase precision, reduce waste, and generate measurable ROI on streaming media 

AI-Driven Attribution: Understanding What Truly Drives Conversions 

Understanding which media channels actually drive results has always been a challenge. But with AI-powered attribution modeling, we’re finally getting clearer answers. 

We can now pinpoint without a shadow of a doubt: 

• Which combinations of media and messaging move consumers from awareness to conversion. 

• Once they do convert, what touchpoints had the biggest impact on driving those conversions. For example, we might find that someone is 5X more likely to convert on Google after being exposed to a Hulu ad or a spot during a live NFL game. 

In 2025 we are helping clients use AI-driven attribution to drive better performance, improve targeting, and boost ROI across platforms like Hulu, YouTube TV, and Spotify. 

Using AI to Strengthen Your Media, Targeting, and Attribution in 2025 

Whether you’re a Franchisee, Attorney, Car Dealership or in Home Services, here’s how to stay ahead in 2025: 

• Use predictive AI for media strategy: Let data guide your audience targeting and media mix before spending a dollar. 

• Optimize campaigns with real-time adjustments: Use platforms that adjust bids and creative dynamically based on performance data. 

• Improve your attribution models: AI now enables cross-channel and cross-device insights, helping you connect the dots to that conversion. 

The HTM Perspective: Smarter Media Starts with Smarter Tools 

AI isn’t replacing agency teams, it’s empowering them. At Helen Thompson Media, we help our clients, brands, and franchise networks, apply AI across streaming TV, programmatic audio, and attribution to get more from every campaign. We’re building smarter, more responsive media ecosystems powered by AI and grounded in real results. 

Want to explore how AI can improve your next campaign? Reach out to the HTM team to start a smarter strategy today.