HTM Articles & Insights
From media trends and attribution to streaming TV, social strategy, and standout client campaigns, HTM Articles & Insights is where we break down what’s happening now and where the industry is headed next.
FROM NEWSPAPER ADS TO AI SEARCH: HOW HELEN THOMPSON MEDIA HAS EVOLVED SINCE 1989.
FROM NEWSPAPER ADS TO AI SEARCH: HOW HELEN THOMPSON MEDIA HAS EVOLVED SINCE 1989.
September 2026 | Since 1989, Helen Thompson Media has evolved through every major shift in advertising, from newspapers and the Yellow Pages to Google, social media and now AI platforms.
STOP SENDING EVERY SOCIAL MEDIA LEAD TO YOUR WEBSITE.
STOP SENDING EVERY SOCIAL MEDIA LEAD TO YOUR WEBSITE.
August 2026 | Why Instant Forms on Meta and TikTok can create a faster path to high-intent leads without ever leaving the platform.
TELEVISION: STILL THE MAIN CHARACTER. TODAY’S VIEWER IS STILL WATCHING TV, JUST DIFFERENTLY.
TELEVISION: STILL THE MAIN CHARACTER. TODAY’S VIEWER IS STILL WATCHING TV, JUST DIFFERENTLY.
July 2026 |Television is still one of the most powerful ways to build reach, credibility and brand recognition. What has changed is how audiences watch it and how advertisers reach them .
HELEN THOMPSON MEDIA NAMED AGENCY OF RECORD FOR WB LIQUORS.
HELEN THOMPSON MEDIA NAMED AGENCY OF RECORD FOR WB LIQUORS.
June 2026 | HTM, a leading full-service Advertising & Media agency, announced that it has been selected as the new Agency of Record for WB Liquors, a Texas‑based retail liquor chain.
WHY MORE TEXAS BRANDS CONTINUE TO CHOOSE HELEN THOMPSON MEDIA.
WHY MORE TEXAS BRANDS CONTINUE TO CHOOSE HELEN THOMPSON MEDIA.
May 2026 | Brands are looking for integrated partners that can connect storytelling, media, culture, analytics, attribution, and measurable business growth across every platform.
HELEN THOMPSON RECIEVES THE SILVER MEDIA AWARD: A LEGACY OF INNOVATION SINCE 1989.
HELEN THOMPSON RECIEVES THE SILVER MEDIA AWARD: A LEGACY OF INNOVATION SINCE 1989.
April 2026 | Helen Thompson’s Silver Medal Award is a recognition of more than three decades of relentless innovation, proof that the best agencies don’t just survive media evolution, they lead it.
WHY HTM IS CONSISTANTLY IN THE “BEST ADVERTISING AGENCY” CONVERSATION.
WHY HTM IS CONSISTANTLY IN THE “BEST ADVERTISING AGENCY” CONVERSATION.
March 2026 | Agencies recognized among the best combine traditional media, digital strategy, streaming TV, and measurable results. That’s exactly what HTM has been building since 1989.
WHY COMBINING REACH ACROSS PLATFORMS MATTERS – AND HOW TO ACTAULLY MEASURE IT.
WHY COMBINING REACH ACROSS PLATFORMS MATTERS – AND HOW TO ACTAULLY MEASURE IT.
February 2026 | Understanding how to properly combine and normalize cross-platform reach is one of the most important skills separating elite media agencies from the rest.
January 2026 | Brands that align search, social, video, and display under a single unified strategy consistently outperform those running isolated channel campaigns, and HTM builds every campaign around that principle.
December 2025 | Hiring the right candidate starts long before resumes hit your inbox. Learn why clear, thoughtful job descriptions are just as critical to recruiting success as the resumes you review.
November 2025 | HTM shares about the importance of gratitude, celebrating meaningful relationships, and appreciating both the big and small blessings in life. Tasty Thanksgiving recipes included!
October 2025 | AI is changing the way users search and how ads appear. Learn how automation, search intent, and content strategy can help your brand stay visible in an AI-driven search world.
September 2025 | CTR benchmarks set the bar, but they don’t set the limits—discover how authentic content and AI optimization are helping advertisers outperform the competition.
August 2025 | Want to scale smarter in 2025? 🚀 The secret isn’t choosing between UGC or influencer content—it’s combining both for authenticity, authority, and next-level performance.
July 2025 | Learn how home service providers and auto dealers are using strategic advertising to stay ahead of tariff-driven price shifts, lead volatility, and local competition in 2025.
June 2025 | HTM unpacks how AI is advancing media agencies, attribution, and advertising in 2025. See how AI is helping us deliver smarter targeting and better performance tracking for our clients.